I have written frequently about technology and innovation in the arts over the years and as of last week this topic has become my full time job. I joined Arts Council England (ACE) as its first Director, Arts Technology and Innovation. In this role, I’ll have the pleasure of working with arts organisations to help embed digital transformation and promote the development of new types of arts content through new technologies. Week one has already proven exciting and invigorating. I’ve met students who will be the digital artists and producers of the future; trialed the prototypes of up and coming artist collectives developing innovative VR and AR experiences; and viewed the work of well established artists pushing the boundaries of their practice through immersive technologies. What is clear is that through digital technology there are great opportunities for the cultural sector to extend its reach to new audiences, develop content that extends our ability to understand ourselves and the world around us, and shape the way the tech sector develops and matures.